1. What is your complete startup cost breakdown and how much funding are you seeking?
My startup cost includes buying inventory, setting up the store, packaging, marketing, website work, and equipment. I need funding to buy materials for cosmetics and jewelry, and to pay for marketing and first-month expenses. The cost includes product materials, store decoration, and branding.
2. How will my investment be used, and what return can I expect over time?
Your investment will be used for buying inventory, doing marketing, buying equipment, and improving my website. As my business grows and more customers buy cosmetics and jewelry, you can expect a steady return. I plan to get repeat customers and custom orders, which will help the business grow.
3. What research have you done to prove customer demand for this product or service?
I checked other websites, social media, and asked some people for feedback. Many people like personalized jewelry, handmade items, and low-cost cosmetics. Small businesses with creative products are popular, so I believe there is good demand.
4. Who are your main competitors and what makes your business different or better?
My competitors are local beauty stores and online handmade jewelry sellers. My business is different because I offer both cosmetics and custom jewelry together. I also have a personal story behind my brand, and I give customers the option to personalize their jewelry.
5. What risks could impact the business, and what plans do you have to manage those risks?
Risks include more competition, changing customer choices, and supplier problems. To manage this, I will keep flexible inventory, focus on social media marketing, work with good suppliers, and update my designs to match trends.
1. What products or services do KBK Creation offer?
KBK Creation sells cosmetics, handmade jewelry, and custom-made jewelry. Customers can buy ready-made items or ask for a custom design.
2. Do you have a price list or packages available for customers?
Yes, I will put a clear price list for cosmetics and jewelry on my website. Prices will change when new products or materials come in.
3. What makes KBK Creation’s work unique compared to others?
My products are handmade, customizable, and made with care. I also give customers both beauty products and custom jewelry in one place, which is special.
4. Are there any customer reviews or testimonials I can read?
I will add customer reviews to my website when more people buy my products. I plan to add photos and feedback to help new customers trust my business.
5. Do you offer custom designs or personalized requests?
Yes, I offer custom jewelry. Customers can choose the materials, colors, and style they like, or request a design made only for them.
1. In your demographic segmentation, you mentioned targeting women aged 18–40. How did you determine that this age group represents the best potential customers for your jewelry line? Did you consider secondary markets, such as gift buyers or older customers?
Ans: We chose women aged 18–40 as our primary target because they are the most fashion-conscious, digitally active, and frequently purchase both trendy accessories and cosmetics for themselves. We also target secondary markets like Gift Buyers who focused on our quality mid-range pieces and Older Customers who’s age more than 40 who are attracted to our premium, handmade jewelry.
2. Your psychographic segment mentions that customers are fashion-conscious and follow trends. How do you plan to stay updated with emerging jewelry trends, and how frequently will you introduce new collections to meet those preferences?
Ans: We keep our products trendy by constantly watching global fashion influencers and tracking what items are going viral on platforms. To keep our inventory exciting and aligned with fast-moving trends, we will launch four large, seasonal collections each year, plus smaller, more frequent “micro-drops” every 4 to 6 weeks.
3. In the behavioral segmentation, you mentioned that buyers are influenced by online reviews and loyalty programs. Have you developed a strategy for encouraging reviews and retaining customers through these loyalty initiatives?
Ans: We build customer loyalty and encourage reviews by using automated emails sent about a week after purchase, which offer a small incentive like 5% off the next order in exchange for feedback. To keep customers coming back, we will also run a points-based program where every dollar spent earns rewards that can be redeemed for future discounts or free products.
4. Under the “Product” section of your marketing mix, you list a range of jewelry types (necklaces, earrings, etc.). How do you plan to ensure consistent quality and uniqueness across different product categories?
Ans: We maintain quality through a strict Quality Control checklist. Uniqueness comes from our Handmade Line. We carefully select our imported items from suppliers who use high-quality materials, like sterling silver, ensuring they aren’t generic, mass-produced pieces.
5. For “Price,” you mention competitive mid-seasonal sales and first-order discounts. How will you balance discount offers with maintaining profit margins, especially if your business operates online and at pop-up events?
Ans: We use discounts in a smart way. Our first-order discount is an investment we make to gain a new, loyal customer, which pays off in the long run. We also use mid-seasonal sales to sell any slower-moving items quickly; this is more profitable than letting old stock sit around. Overall, our regular prices are always set high enough to ensure we make a good profit even after offering these strategic discounts.
6. Your “Place” strategy includes both online and local stalls. Have you identified which location generates the highest engagement or sales, and do you plan to focus more heavily on that channel in the future?
Ans: Since we haven’t started selling yet, we don’t know which channel (online or local stalls) will be more successful. We will launch using both, and then we will track the numbers. After that, we’ll put most of our effort and money into the channel that makes the highest profit.
7. In your “Promotion” plan, you mentioned influencer collaborations and social media campaigns. How will you measure the success of these promotions through sales conversions, engagement rates, or audience growth?
Ans: We check if our promotions work by focusing on three main things. First, we track how many sales were made using special codes to see the money earned. Second, we look at how much people interacted with the posts like by hitting ‘like’ or commenting, which shows the post was interesting. Third, we count our new followers to see how much our brand grew. A successful campaign is one that brings in money, gets people talking, and grows our audience
8. Have you considered any partnerships with local fashion boutiques or event organizers to increase visibility and build brand trust?
Ans: Yes, we plan to partner with local fashion boutiques for cross-promotions (matching their outfits with our jewelry) and with local event organizers (like wedding planners) for high-visibility pop-up stalls. This helps build brand trust within the community.
9. Overall, your marketing visuals look clear and professional. How did you choose your design and color scheme, and does it reflect your brand’s personality and target audience’s preferences?
What percentage of inventory will be handmade vs. imported, and how does this impact perceived brand value?
Ans: We will sell mostly Imported items (80%) for great variety and affordable prices. Our smaller Handmade line (20%) is premium and high-quality, proving our craftsmanship and earning a higher price tag.
10. What first-order discount or incentive will be offered online?
Ans: To encourage first-time buyers, we will offer either 15% off their purchase or Free Shipping on orders over a small amount like $30. This initial offer helps us gain a new customer without hurting our profits too much, because our main goal is to build a relationship and get them to shop with us again later.
11. Which social media platforms will target teens (TikTok) vs. mature adults (Instagram/Facebook)?
Ans: We will primarily use TikTok to engage with teens and young adults (18–25) for fast trends, and Instagram/Facebook to target mature adults (25+) who respond better to professional visuals, detailed product descriptions, and established brand presence.
12. Why focus on Terrace, BC. what data shows high jewelry demand from locals and tourists?
Ans: Terrace is a small place and our starting point to build a small and strong local brand identity. It offers a good mix of local community engagement and tourist traffic (especially in summer). This allows us to gather direct customer feedback and rather then big cities I personally prefer to start business on small scale where I face low risk.
13. What quality certification or testing will verify “high craftsmanship” across both handmade and imported lines?
Ans: For jewelry, we require material content verification from our suppliers and implement strict internal quality control. For cosmetics, our certification standard is compliance with Health Canada’s cosmetic regulations (https://laws-lois.justice.gc.ca/eng/regulations/C.R.C.,_c._869/page-1.html#h-567454), ensuring safety and accurate ingredient labeling, which is a high standard for quality.
14. How will pricing tiers clearly separate budget teens ($15–$30) from luxury 40+ buyers ($100+)
Ans: We have three clear price groups to match different buyers. Our Budget tier ($15–$30) offers basic fashion pieces perfect for teens and value buyers. The Mid-Range tier ($30–$99) is for our main customers (age 18–40) who want curated, good-quality items. Finally, our Luxury tier ($100+) is for older customers or those buying special gifts, featuring our handmade items and premium materials.
15. How will nationwide online reach handle customs/duties for cross-province shipping to keep costs transparent for value-oriented customers?
Ans: For online orders across the country, we promise totally clear and simple shipping costs. The price covers everything, including any small provincial fees, so customers never get hit with surprise charges when their package arrives. This is essential for keeping our customers happy and maintaining their trust.
16. Will dynamic pricing be used during festivals or tourist seasons?
Ans: Yes, we will use special pricing during busy times like festivals or tourist seasons. We will offer limited-time bundled deals or “Market Exclusive” prices at our stalls. This helps us get a lot of quick, impulse sales without having to lower our regular prices permanently.
17. How will mid-stall pricing at markets compete with online-only jewelry sellers?
Ans: Our prices at market stalls might be slightly higher than online-only sellers to help cover the cost of the stall fee. We compete by offering a major advantage: the immediate experience. Customers can touch, try on, and get personal advice right away. We will also offer market-exclusive bundled deals that provide great value and can’t be found anywhere else online.